Takeaways

Your best speaking and selling tools are your stories. But not all stories are born equal. Here are three key qualities of the ultimate story you can tell:

#1. Personal. The ultimate story you can tell is your own story. Genuinely told, your personal stories can quickly connect you with your audience and your customers. And when you open up to them, they will open up to you. Dare to be personal.

#2. Passionate. The ultimate story your can tell shows your passion. Your passion will charge your voice, energize your body, and help you tell a powerful story. It can help your audience and your customers feel the value of your idea, product or service. Dare to be passionate.

#3. Purposeful. The ultimate story you can tell helps other people. There are people only your story can reach, lives only your story can touch. Dare to be purposeful.

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